With American Dream, Shopping and Entertainment Comes to Life

BY ANTHONY RUSSO, PRESIDENT, CIANJ

TO CALL THE American Dream just another shopping and entertainment complex is like calling Bruce Springsteen just another musician—this place, developed for approximately $5 billion, is incredi­ble. In addition to featuring 3 million square feet of retail and entertainment space, American Dream projects some 40 million visitors per year and has 30,000 parking spots.

On Oct. 25, 2019, Triple Five Group will open this property’s unprecedented indoor Nickelodeon Universe Theme Park and DreamWorks Water Park (16 acres of fully enclosed family amuse­ment experience); Big SNOW Ski and Snowboard Park (North America’s first indoor snow sports center); the Ice Rink (an NHL-size skating and hockey facili­ty); Angry Birds 18-hole Miniature Golf experience; along with unparalleled experiential destination shopping.

“We know that the community has been eagerly awaiting the launch of this incredible global destination” says Don Ghermezian, president of American Dream. “We have a one-of-a-kind property that will reshape the way people think about entertainment,

 theme parks and shopping and we are so excited to reveal our incredible Nickelodeon Theme Park, DreamWorks Water Park and Big SNOW Ski and Snowboard Park.”

CIANJ leaders and board members recently toured the American Dream and saw firsthand the enormity of this venture and the exciting business oppor­tunities that will be created by having this economic engine in New Jersey.

“American Dream brings its guests an unrivaled destination for style and fun,” explains Ken Downing, chief creative officer for Triple Five Group. “Its unique mix of entertainment [55 percent] and experiential retail [45 percent] will wel­come and entertain guests, embracing everyone in a new retail and entertain­ment revolution, where everything is possible.”

Totaling approximately 3 million square feet, American Dream will house hundreds of diverse retail, dining, enter­tainment and fashion experiences which have been carefully selected, curated and integrated into an architecturally stunning and vibrant guest experience, including the Coca-Cola experience, fea­turing the Coca-Cola Social Lounge; Merlin Entertainments’ LEGOLAND Discovery Center & SEA LIFE Aquarium; CMX Luxury Movie Theatre; Munchies Food Hall; Kidzania, a world-renowned role-playing experience for kids; American Dream Observation Wheel; and the Performing Art Center.

In addition, American Dream features more than 100 dining and specialty food offerings including more than 20 full-service restaurants, Coca-Cola “Eats” Food Hall and Kosher Food Hall; and the Collections at American Dream—the ultimate luxury retail experience anchored by Saks Fifth Avenue and Barneys New York and featuring Hermes, Tiffany & Company, Dolce Gabbana, Moncler, Watches of Switzerland, among a “who’s who list” of luxury and fashion retailers.

American Dream will provide customers with an entirely unique experience. The property offers a curated mix of unparalleled entertainment, retail and dining options—all in one location.

“American Dream is an extraordinary and inclusive community that will mean something different to everyone who visits, whether they are residents of the area or traveling from abroad,” says Don Ghermezian, president of American Dream. “With all of its unique components, this destination will be the realization of our guests’ wildest dreams.”

Welcome to New Jersey American Dream and Triple Five Group. May you find success here and become part of the Garden State’s economy for decades to come.

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