The Power of Branding

National corporation or nonprofit, large company or mid-sized family business, significant budget or limited funds - marketing communications and branding are essential under all these circumstances.  Having an  effective marketing strategy that results in a well-recognized brand name provides a major edge for any entity in today’s increasingly congested marketplace.  The company’s brand is not View Article →

EPA Proposes Revisions To Hazardous Waste Generator Regulations

EPA is proposing to revise regulations applicable to manufacturers whose operations generate hazardous waste.  While certain of EPA’s proposed revisions may prove beneficial to such manufacturers, others may only complicate compliance efforts and increase costs. EPA regulates the generation and management of hazardous waste pursuant to the Resource Conservation and Recovery Act (“RCRA”) and related View Article →

A Blog is Born

Adding Value: CIANJ’s blog aims to help New Jersey businesses help each other.     Why in the world does the Internet need another blog? It is a thought that we had after launching the idea of a business blog back in June.  Over a wonderful lunch at Paramus bistro Biagio’s (Ok, I admit shameless View Article →